Australian Shoppers Spend Around $18 Billion Dollars on Boxing Day Sales

Aussie bargain hunters are expected to splurge a record $2.5 billion in the Boxing Day sales.

The Australian Retailers Association says it will be the biggest trading day of the year and marks the start of the traditional post-Christmas sales period in which customers will shell out over $18 billion from Boxing Day to January 15.

In Melbourne, free coffee was on offer for crowds queuing up in the Bourke Street Mall and David Jones offered a $100 voucher to the first 100 in line.

Leading the queue was a woman who arrived about 2.30am, earning herself a $500 store voucher and the chance to ring the bell to mark the store opening.

“She drove up from the Mornington Peninsula, she was very keen,” David Jones spokeswoman Morgan Hill said.

The store, which had about 400 waiting in line before the doors flung open, expects to sell a million mens’ business shirts online and in store nationally on Wednesday.

ARA and Roy Morgan are forecasting a 3.1 percent increase in post-Christmas sales, and predict Aussie shoppers will spend in excess of $2.5 billion this Boxing Day both in-store and online.

NSW shoppers are projected to take the lead, spending around $790 million on Boxing Day, followed by Victoria on $786 million.

With the South Australian government legislating Boxing Day trade across all parts of the state, the ARA suspects SA retailers will notice an exponential growth in sales.