Afrobeats needs to be promoted and protected – Kiddwaya

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Terser Waya, aka Kiddwaya, an evicted Big Brother Naija All Stars housemate and entrepreneur, has disclosed his goal to protect Afrobeats from white culture.

He spoke in the interview segment of the MTV Base Africa’s programme, Official Naija Top 10.

He said, “I want us to really be able to maintain our grip on afrobeats. Because I fear that we do all these hard works; the music and it [the masters] will be completely owned by the white person.

“I feel like we need to do more to own our stuff. So, my goal is to promote afrobeats music outside of the country and bring in the right partners so that the ownership is shared. Because there are some vultures out there who just want to come and take everything; they own the artists, they own the labels, they own everything.”

He is the son of billionaire businessman and socialite, Terry Waya.

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