Organisers of the Akara Festival in Nigeria and the Acarajé Festival in Brazil are partnering to promote Afro-Brazilian and Afro-Nigerian heritage through culture, cuisine, and fitness.
The Akara Festival, led by Fitnesstalkshow Communications, will hold from Oct. 16 to Oct. 19 at the Elekahia Stadium, Port Harcourt, as part of the World Food Day celebrations.
The four-day event will feature culinary competitions, music, dance, traditional games and exhibitions.
It will also showcase Ankara fashion, cultural immersion, and entertainment.
Mr Soye Elekima, President of the Amateur Bodybuilding and Fitness Federation of Nigeria (ABBFN) and representative of the IFBB Academy in Nigeria, is spearheading the Nigerian leg of the festival.
He said the Akara-Acarajé partnership reflects the long-standing cultural and historical connections between Nigeria and Brazil.
“This collaboration is not just about food or fitness. It is a celebration of our shared African roots, our fashion, our music, and our health.
“It is also in line with President Bola Tinubu’s Renewed Hope Agenda and stems directly from the recent bilateral agreements signed with Brazil, ”Elekima said.
A major highlight of the festival is the SHAPE UP Nigeria 30×30 Fitness Challenge, which runs from Oct. 1 to Oct. 30.
The challenge encourages Nigerians to engage in 30 minutes of exercise daily for 30 days, promoting healthy living while showcasing Akara as a nutritious and culturally significant food.
Fitness Talkshow Communications Ltd is also engaging food producers and distribution companies as sponsors and vendors.
Cultural components of the festival include joint culinary exhibitions, Ankara fashion displays, music and art from both countries.
Ankara prints, known for their vibrant colours and bold designs, will be used in décor, clothing and even food packaging.
The cultural initiative aligns with the five Memoranda of Understanding signed during President Tinubu’s recent visit to Brazil.
The agreements cover aviation, trade, energy, culture, and science and technology.
A key outcome of the visit was the signing of a Bilateral Air Services Agreement, enabling direct flights between Nigeria and Brazil for the first time in decades.
Both President Tinubu and his Brazilian counterpart, Luiz Inácio Lula da Silva, called the move a gateway to deeper cooperation in tourism, culture, and commerce.
Elekima called for support from the private and public sectors, philanthropists, well-meaning Nigerians, corporate bodies and institutions to sponsor and participate in the event.
“For sponsorship, participation, or enquiries about the Akara Festival or Shape Up Challenge, call 08029707735 or 09167773831,” he said.
