The Efficacy of Entrepreneurial Marketing by Babatunde Adekanmbi

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The need for marketing to upscale one’s enterprise is a veritable tool in staying relevant in a competitive ecosystem. Different categories of business have similarities when it comes to deploying marketing strategies.

Now, to actually reach one’s set objectives for the enterprise more sales enablement, you need to find the right marketing tools.


The Generation Z era have birthed different phases and with the recent inception of COVID 19 pandemic that have resulted many enterprise to back up while others are adapting to the conditions brought up by the pandemic.


As an entrepreneur, the challenges coupled with opportunities of setting out can be overwhelming, it’s imperative one needs to be creative and strategic to stay competitive in the market.


The Entrepreneurial Marketing subject gives a broader understanding of the right marketing tools that are deployable by an entrepreneur, using the right marketing strategy for one’s enterprise, making an enterprise Stay relevant in the market scope for a longer period of time.

One of the various factors that deterred many enterprises from staying relevant in a competitive market is their failure to discover and apply the right marketing approach that is suitable for their business, many entrepreneurs are still finding pretty difficult to integrate the new modality brought up by technological advancement.


The following tips below will guide you through the concept of Entrepreneurial Marketing;


Do a thorough market survey of existing Enterprise

A market survey gives you an overview of the present status of the market and how your enterprise can stay relevant while adding value. It equally gives you an in-depth analysis of the present and future status of the market. The results emanated from the market survey will guide you on the the right marketing approach you need to deploy as an entrepreneur for your enterprise.


Identity and learn from existing competitors
Most Entrepreneurs using this strategy to stay relevant and your case should not be different. As an entrepreneur while you are thinking of generating more sales and customer engagement, learning from your competitors is very important; particularly on how they have failed in the area of upscaling their business through implementing marketing tools. It will be unnecessary for you to go through the same modality tested by your competitors which resulted in failure on their own part. The success angle cannot be overemphasized. You need to learn and understand what they are doing right in getting ahead, which you can equally deploy for your enterprise.


Stay updated with the trends
Staying updated keeps you informed. The inception of digitization have made it easier and a lot of new marketing tools are incepted as often as possible. It is important for you to keep abreast of trends to enable you to keep your existing customers and gain more particularly in the area of customer service that is user-friendly and conversational. A continuous market survey will broaden your scope, enabling room for creative with technological tools that will facilitate more customer engagement and sales enablement.

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About Babatunde Adekanmbi 23 Articles
Babatunde Adekanmbi is an experienced media communicator with a demonstrated history of working in the civic and social organization industry. He has worked with organizations like Yali NetWork, Lift Africa Organization. He is skilled in Digital and Social Media Marketing, Recruiting, Training, Branding, communication, teamwork ,volunteering. Babatunde Adekanmbi has a background in Mechatronics Engineering. He is the Team Lead at The MasterClass Initiative; an African Non-Profit Educational Organization creating virtual opportunities for people, particularly young adults. The Masterclass Initiative presents young adults with the opportunity to learn practical subjects, connects them to business academics and organizational leaders for personal, communal development. A Digital Creator at Baolad Visuals, a social media Advertising Agency creating visibility and viability for individuals and Businesses. He's a Columnist at 9newsNigeria.

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