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Designer Uses Fashion to Attract and Unite South Sudanese Living in USA

9News Nigeria
Last updated: July 27, 2019 11:27 am
By 9News Nigeria
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5 Min Read
Designer Uses Fashion to Attract and Unite South Sudanese Living in USA
Designer Uses Fashion to Attract and Unite South Sudanese Living in USA
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WASHINGTON / MINNEAPOLIS – Two years ago, SaraĀ DukuĀ received a telephone call that would change the way she saw herself both personally and professionally.Ā 
Ā 
An annual conference called South Sudan Unite, run by theĀ LuolĀ Deng Foundation, needed South Sudanese fashion designers to display their creations for the event’s fashion show. Organizers wanted to featureĀ Duku’sĀ clothing at the event, which was held in Dallas, Texas, in 2017.Ā 

The now-22-year-old seamstress who ā€œdabbled in sewingā€ hesitated.Ā 

ā€œThey called me a fashion designer and I didn’t see myself as a fashion designer. I didn’t see myself as creative or in the art industry. Even when I first came, I didn’t know where I myself was heading,ā€ saidĀ DukuĀ at this year’s show, held recently in Minneapolis, Minnesota.Ā 

Nervousness

Duku, who is from South Sudan and didn’t even know how to cut clothing patterns two years ago, was filled with anxiety.

Sara Duku, who said she once merely "dabbled" in sewing,  created this design.
Sara Duku, who said she once merely ā€œdabbledā€ in sewing, created this design. (S. Duku)

ā€œAre they going to like me? Are they going to judge me?ā€ she asked.Ā 

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DukuĀ said she reluctantly accepted the invitation. She began designing her pieces, debuting them in 2017 at the fashion show in Texas.Ā Ā 
Ā 
ā€œThat first fashion show really took me in the direction that I am in now. People believed in me enough to put this label on me andĀ actually believedĀ that I was good. I actually believed that I was good, too,ā€ saidĀ Duku.Ā 
Ā 
She has since startedĀ Duku’sĀ Boutique and Tailoring, a home-based startup in Dallas that serves the local South Sudanese diaspora.Ā 
Ā 
Her growth is emblematic of the vision behind South Sudan Unite of inspiring the diaspora to come together and build.Ā 
Ā 
That development has come amid challenges facing South Sudan, the world’s youngest country.Ā 
Ā 
The onset of conflict in December 2013 — stemming from a power struggle between President SalvaĀ KiirĀ and his then-deputy, Riek Machar — crippled South Sudan’s economy and led to theĀ declaration of a famineĀ in February 2017.

First conference

Since the debut of her work in 2017, Sara Duku has started Duku's Boutique and Tailoring, a home-based startup in Dallas that serves the local South Sudanese diaspora.
Since the debut of her work in 2017, Sara Duku has started Duku’s Boutique and Tailoring, a home-based startup in Dallas that serves the local South Sudanese diaspora. (S. Duku)

Amid the collapse of peace negotiations between South Sudan’s leaders and the spread of the conflict, the diaspora gathered in Washington for the first South Sudan Unite conference.Ā Ā 

Arek Deng is the chief executive officer of theĀ LuolĀ Deng Foundation, which was founded by her brother, two-time National Basketball Association All-StarĀ LuolĀ Deng. Arek Deng said the conference was aimed at highlighting the community’s strength and discussing issues, includingĀ the effect ofĀ conflict on South Sudanese, young and old.
Ā 
ā€œWe started to realize that was happening amongst the older generation, but it started to affect the younger generation, where we were beginning to attack each other,ā€ said Deng.Ā 
Ā 
Mistrust and division among South Sudanese at home and in the diaspora grew, social media became a battleground for angry South Sudanese andĀ hate speechbecame the weapon of choice.
Ā 
Those divisions were reflected in how South Sudan Unite was received.Ā 
Ā 
Arek Deng said theĀ LuolĀ Deng Foundation went ahead with plans to grow the event.Ā 

Force for change

South Sudan Unite fashion designer Sara Duku wears her own design. (S. Duku)
South Sudan Unite fashion designer Sara Duku wears her own design. (S. Duku)

ā€œWe thought that the youth would be the driving force to make a change in how we view each other as South Sudanese. South Sudan Unite became a platform to celebrate all of our cultures, all of our differences and all of our similarities in a platform that is positive,ā€ said Deng. South Sudan is home to dozens of ethnic groups.Ā 

DukuĀ credited the South Sudan Unite community for her growth as a young professional.Ā 
Ā 
ā€œEven just looking at myself from the first year to here, I’m proud of myself. I have grown mentally, spiritually. Every area of my life is starting to find meaning,ā€ she said. ā€œThe scars are there, but those scars are healing other people.ā€Ā 

Source: Voice of America

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9News Nigeria is Nigeria's favourite news source. For Authentic, Unbiased News on Politics, Business, Sports, Technology, Entertainment and Lifestyles, Health, Nollywood, Crime and Investigations, Family and Relationships, Inspirations .. and much more. For Latest News from Africa and around the world, 9News Nigeria is your best source. WhatsApp +2348115805632 Email: [email protected] Facebook: www.facebook.com/9NewsNG | Twitter/Instagram: @9newsng
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