Nigeria’s middle-class retail stores are adjusting their offerings to cater to customers pushed deeper into poverty under the current administration.
What once seemed unimaginable has now become reality: supermarkets are increasingly selling half loaves of bread, a reflection of the shrinking purchasing power of the average Nigerian.
According to the National Bureau of Statistics, the average price of sliced bread rose by 103.76% year-on-year, with premium large-sized loaves now retail for as much as ₦2,500, while standard loaves average around ₦1,500.
9News Nigeria reports that amid speculations, a Lagos supermarket has opted to sell bread to customers who have been forced into abandoning the commodity by introducing the half loaves option, which was seen with a ₦800 price tag.
The move highlights how inflation, rising unemployment, and dwindling household incomes are forcing businesses to rethink their strategies in order to stay afloat, while ordinary citizens continue to struggle to afford basic necessities.
Observers say the situation paints a grim picture of the living standards under the current government, with everyday choices like buying a full loaf of bread becoming a luxury for many.
